Below is a pricing breakdown for four available package options.
Category 1: Essence
$750 +tax
2 design concepts
Logo & Branding Deliverables Included:
primary logo ONLY
primary logo ONLY
4* Rounds of Revision
Vector Files Included
111
Category 2: Momentum
$1250 +tax
3 design concepts
Logo & Branding Deliverables Included:
primary logo, secondary logo, sub-mark logo, and logo mark
primary logo, secondary logo, sub-mark logo, and logo mark
6* Rounds of Revision
Vector Files Included
111
Category 3: Vision
$1500 +tax
4 design concepts
Logo & Branding Deliverables Included:
primary logo, secondary logo, sub-mark logo, logo mark, color palette, and font selection
primary logo, secondary logo, sub-mark logo, logo mark, color palette, and font selection
10* Rounds of Revision
Vector Files Included
Style Sheet PDF Included
111
Category 4: Legacy
$1950 +tax
6 design concepts
Logo & Branding Deliverables Included:
primary logo, secondary logo, sub-mark logo, logo mark, color palette, font selection, and complimentary patterns/illustrations to complete the brand package
primary logo, secondary logo, sub-mark logo, logo mark, color palette, font selection, and complimentary patterns/illustrations to complete the brand package
10* Rounds of Revision
Vector Files Included
Style Sheet PDF Included
Full Brand Guidelines Included
111
Prices shown exclude sales tax; applicable tax will be added when purchased.
* When the first initial design concepts are presented to you, I will explain what design decisions have been made. At this point you will have the opportunity to select one of the concepts and provide feedback and request modifications if required. Up to ten revision rounds are included within the project scope. When the concept is selected I will make any edits and further develop the concept until you provide final approval. Revisions are not complete redesigns. In the unlikely event that additional revisions are required beyond this, they will be charged at a cost of $50 per revision round, and will be added onto the final invoice.
Terms and Definitions
Number of Design Ideas
How many options would you like? Some clients come in with a clear vision and need only a few choices, while others prefer to explore a broader variety of ideas before deciding.
Rounds of Revisions
This refers to how many changes can be made to the design(s). A revision could involve trying a different font, color, layout, or style. Revisions are only available until the design is finalized and the final files are delivered.
Delivery Time
Project timelines begin once a minimum of 50% of the project fee has been received, as payment is required upfront to initiate work. Initial design drafts will be delivered within the agreed timeframe outlined at project start. Once a design is approved, the remaining 50% balance will be due prior to final file delivery, and all final assets will be released upon receipt of full payment.
Ownership Rights
Clients retain full ownership of the final design, as all logos I create are considered work-for-hire. This means you own the copyright as if you created the logo yourself.
Style Sheet PDF
A quick style sheet is a simplified brand reference that outlines the core visual elements of a brand in an easy-to-use format. It typically includes logo types and variations, the primary color palette with basic values like HEX or RGB, and simple usage notes for consistency. It also shows real-world examples of the logo in everyday applications such as social media, business cards, packaging, or signage. Unlike full brand guidelines, it’s meant to be a fast, practical reference so anyone using the brand can stay consistent without needing a deep instruction manual.
Full Brand Guidelines
A comprehensive document that defines how a brand should be visually and verbally represented across every touchpoint. They include the detailed rules for logo usage, color palettes, typography systems, imagery style, graphic elements, and layout structure. They also often show real-world applications like social media, print, packaging, and digital designs to demonstrate consistency in action, along with clear do’s and don’ts. Unlike a quick style sheet, full brand guidelines serve as an in-depth manual that ensures the brand remains cohesive and recognizable no matter who is using it or where it appears.
All preparation materials, sketches, visuals, including the electronic files used to create the project remain the property of the Sarah Webster Smith (SWS). The final artwork/digital files will become the property of the Person/Business mentioned in subcontractor agreement ONLY upon final payment of the project. SWS retains the nonexclusive, perpetual and worldwide right to display, reproduce and distribute the designs in the SWS’s portfolio and website, and third-party trade publications, awards or exhibits, solely for the purpose of promoting or exemplifying the SWS’s work, and the right to be credited with copyright ownership and authorship of the designs in connection with such use. SWS reserves the right to show any artwork, ideas, sketches created for this project in a portfolio as examples of client work. This can be during the project and also on completion. If the Person/Business have any specific secrecy requirements, please mention this before approving the subctractor agreement. Final payment ensures that ONLY the agreed design becomes the Person/Business property. Any previous ideas/ concepts remain the property of the SWS, unless any prior agreement has been made. SWS takes no responsibility for the Trademark process, once the final payment is made it is up to the Person/Business to register for a Trademark if they choose to do so as they now fully own the design. If there are any Trademark infringements in the future, SWS takes no responsibility for any costs that may ensue. SWS agrees to keep confidential all information, including but not limited to trade secrets and proprietary information, obtained during the term of the subcontractor agreement. We will both sign the subcontractor agreement before design work begins.
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